Viral marketing stunts span the range from “solidly clever” to “semi-amusing” to “ugh, you idiots” to “not this crap again.” In general, the public is quick to call out which is which — meaning that the “Hey, I’ve got a sweet viral stunt“-dude in the office can potentially wreck the whole company. It’s a dangerous game.
Unless you’re playing with pizza. Then it’s always going to be a win. Because 1) pizza is awesome and 2) internet users who are full of pepperoni are far less likely to crap all over your scheme. The folks at Pabst Blue Ribbon (makers of beer and Patrick Swayze commercials) seem innately aware of these eternal truths. Rather than letting Facebook fans name their next beer, or giving some lucky fan the reins to their Twitter feed, the company has been low key sending pizzas to people for all of October. That’s it. That’s the whole thing.
“Here is a free pizza.” -PBR.
END OF STUNT.