It’s no secret that Reddit’s Secret Santa efforts put any your typical and disappointing office Secret Santas to shame based on the sheer size alone. The gift giving exchange has grown each year, earning a Guinness World Record three times since starting a few years back according to Reddit itself:
As many of you know, last year we set out to beat our previous record of 44,805 participants in the world’s largest online Secret Santa. And it’s now officially official and officially amazing: in 2013, we doubled our number of participants, with 89,421 individuals successfully completing the redditgifts Secret Santa 2013 exchange. That means we are Guinness World Record holders three times over!
Part of the allure here has to do with some of the celebrity names that take part in the season of giving, including Bill Gates and Arnold Schwarzenegger in past years. This has turned out to be quite the showcase for Gates by the way, giving him a chance to spoil one lucky person with her very own Loki helmet in 2014. He’s back at it again this year, but he’s also got some competition in the form of Snoop Dogg.